COLLECT 10 PUZZLES, GET YOUR NEXT ONE FREE
FREE LOCAL DELIVERY FOR BONDI & SURROUNDING SUBURBS
The best quality jigsaw puzzles - at the best prices!
Yes, plenty of puzzlers do, and the research says a second build is better than you expect. In seven studies of repeat experiences, people consistently underestimated how much they would enjoy doing something again, because a first pass leaves you feeling you have seen it all when you have not. Nobody has counted how many puzzlers rebuild, so there is no honest percentage to give. What is well established is why a puzzle you did years ago feels so familiar: memory for pictures is enormous and long-lived, and it works by recognition, so a piece in your hand brings back what you could never have described from memory. A jigsaw also has no ending to spoil, since the picture is on the box. It rewards a rebuild most when the image is detailed and you have left it long enough to forget.
In October 2026 I rebuilt a puzzle I had last done six years earlier. It was amazing how much of the detail came back to me. Not only the picture: the joys of the first build, and the parts that were not much fun, almost replayed themselves. So I went looking for what the research says about doing a thing again.
Puzzlers fall into two camps on this, and each tends to be slightly baffled by the other.
The first camp builds a puzzle once and moves it on. Stacey, who writes the blog My Jigsaw Journal, says that "almost every cardboard puzzle that I've assembled has been packed up and donated". Several of her readers do the same, and one buys second hand, does each puzzle once and gives it away again.
The second camp keeps them. In the same comment thread one reader keeps almost every puzzle they have assembled, and another wrote: "I don't really have a lot so I redo my puzzles often." A third sits in the middle and names the thing that usually settles it, which is storage: "I do enjoy redoing puzzles, but I keep fewer and fewer."
Then there are the speed puzzlers, who repeat a puzzle deliberately as training. One competitive puzzler, writing on the Puzzle Talk newsletter in 2025, admitted to starting out as a sceptic: "at first I didn't see a point in doing the same puzzle multiple times. Now I've jumped ship."
What we could not find. A number. We looked for any survey, from a puzzle maker, a retailer or a research firm, that asks puzzlers how often they rebuild, and found none. The large consumer surveys ask how often people puzzle, not whether they repeat. Anyone who tells you what percentage of puzzlers redo their puzzles is guessing, and so would we be.
The strongest research on this is not about puzzles. It is about repeat experiences in general, and it points one way.
In 2019 Ed O'Brien, a behavioural scientist at the University of Chicago, published seven studies involving more than 3,300 people. Participants did something once, a museum exhibit, a film or a video game, and then predicted how much they would enjoy doing exactly the same thing again. Others actually did it again. The predictions were consistently too gloomy. People enjoyed the repeat more than anyone forecast.
The reason is the useful part. O'Brien found the gap was driven by novelty people did not expect to find. A first pass leaves you feeling you have seen all there is, when in fact you took in only some of it. The effect depended on complexity: the more there was in the thing, the more there was left to notice. And in later studies people paid real costs to avoid a repeat that they would have enjoyed as much as the new option.
It is worth being exact about what this does and does not say. It does not say a repeat matches the first time. It says we underrate it, and so we skip repeats we would have liked.
Two consumer researchers, Cristel Russell and Sidney Levy, came at the same question by interviewing people who chose to reread books, rewatch films and return to places. They described two things people get from going back. One they called emotional efficiency: you know what the experience will deliver, so you get the feeling you came for reliably. The other is a kind of stocktake. The book has not changed and you have, so the repeat shows you the difference. The literary scholar Patricia Meyer Spacks spent a year rereading novels from across her life for the same reason, and wrote a book about what she found.
This is the part that surprised me most at the table, and it turns out to be some of the most solid ground in memory research.
Memory for pictures is enormous. In a 2008 study at MIT, people looked at 2,500 pictures of objects over five and a half hours. Afterwards they were shown pairs and asked which one they had seen. They were right 92% of the time when the other picture was a different kind of object, and still right 87% of the time when the other picture was the same object in a slightly different state or pose. They had kept the detail, not just the gist.
It lasts far longer than you would think, and it does not need you to remember. In 2006 the psychologist David Mitchell tracked down people who had looked at simple pictures in a laboratory for one to three seconds each, 17 years earlier. He posted them fragments of pictures to identify. They identified fragments of the pictures they had seen more often than fragments of new ones, and that held even for people who had no memory of ever taking part. A fragment of a picture you once looked at is, more or less, a puzzle piece.
The key is the difference between recall and recognition. Before I opened the box I could not have described that picture in any detail. That is recall, and after six years it had mostly gone. But a piece in the hand is a cue, and recognition is a different and much more durable thing. This is why the feeling is so strange. You are not remembering the puzzle and then building it. Each piece is handing your own memory back to you as you go.
Skill at the task is stored differently again. In 1976 the psychologists D. N. Brooks and Alan Baddeley tested patients with amnesia on a range of tasks. On word-based memory tests they were severely impaired. On hands-on learning, which included assembling a jigsaw puzzle, they were far closer to normal. The knowing-how of a puzzle sits somewhere that the knowing-that does not reach.
It was not only the image. The mood of the first build came back, in the same places.
There are two reasons for that, and the first is plain. The hard parts are hard because of the picture, and the picture has not changed. A stretch of sky or foliage that wore me down six years ago is still several hundred near-identical pieces. It was always going to be a slog the second time. The frustration did not come back as a memory so much as get made again, from the same ingredients. The same is true in reverse: the section that fell together fast the first time is built to fall together fast.
The second reason is how memory is retrieved. Endel Tulving and Donald Thomson showed in 1973 that a memory comes back most readily when the situation at recall matches the situation in which it was laid down. A rebuild is about as close a match as ordinary life offers. Same pieces, same picture, same posture over the table. So what returns is not just the image but the episode around it.
I did this puzzle once, six years ago, and then again over a weekend in October 2026. What struck me was how much of the detail came back. And it was not only the picture. Both the joys and the parts that were not so much fun almost replayed themselves for me.
My first thought was that it would be like reading a book again, and then that watching a film again might be the better comparison. Having read the research, I think neither is quite right, and the reason is the most interesting thing I found.
What follows is our view, built on the evidence above, not a research finding.
Of the two, a film is the closer comparison. A puzzle is visual, it is taken in over hours and not weeks, and people return to both for the same thing Russell and Levy described: a known feeling, reliably delivered. But a jigsaw differs from both a book and a film in three ways, and all three favour doing it again.
The finished picture is printed on the box. You knew how it ended before you started the first time. Whatever the pleasure of a jigsaw is, it was never suspense, so a rebuild loses nothing on that score.
A book runs in the same order every time. Puzzle pieces come out of the box in a different arrangement on every build, so you never take the same route twice. Same destination, different walk.
A reader or a viewer is carried along. A puzzler makes every one of a thousand decisions by hand. That is why we think the nearest thing is replaying a piece of music you once learned, or walking a track you know.
On the first point there is even some evidence from fiction. In 2011 Jonathan Leavitt and Nicholas Christenfeld gave several hundred students short stories, some with the ending given away in advance. Readers generally rated the spoiled versions as more enjoyable, including the mysteries. Knowing where a thing ends does not ruin the getting there. A jigsaw has been built on that principle all along.
The exception that proves it. A Wasgij is the one kind of jigsaw with a secret, because the box does not show the picture you build. The first time, you are working the answer out. The second time you know it. A Wasgij is still a good build twice over, since the artwork is dense, but the puzzle-within-the-puzzle only works once.
A little, and probably less than you expect after a long gap. We should be straight that nobody appears to have timed ordinary puzzlers rebuilding the same jigsaw years apart, so this section is reasoning from related evidence.
The related evidence is old and sturdy. In 1885 Hermann Ebbinghaus showed that material he could no longer recall at all was still quicker to learn the second time. He called the difference savings. A 2015 replication of his work found the same pattern. Something of a first attempt survives below the level of what you can consciously bring to mind.
Speed puzzlers see the practical version of this. The competitor quoted earlier found that repeating a puzzle taught them the maker's piece shapes, and that they "learned to identify the location of quite a few pieces", mostly near the frame and in strongly coloured sections. The middle stayed hard. Their targets tell the story: under 40 minutes for a first attempt at a puzzle, under 30 for a repeat. That is a real gain, and it comes from repeats done close together.
After six years it is a different matter. You get the recognition described above, and that helps you place a distinctive piece. It does not sort a thousand pieces for you, and it does nothing for the sky.
As for whether a rebuild still does your brain any good, nobody has tested a repeat against a new puzzle. The main study of puzzling and cognition, led by Patrick Fissler in 2018, found that jigsaw puzzling draws on several cognitive abilities at once and linked long-term puzzling experience to visuospatial skill. A rebuild still means sorting, rotating and fitting every piece. We see no reason it would stop counting, and we cannot prove that it does.
This is our advice, drawn from the research above and from the table.
If storage is what stops you. It is the reason most often given by people who would like to rebuild and do not. Keep a short shelf of proven favourites and pass the rest on. A puzzle you will happily do three times in ten years has earned its place more than three you will do once.
We would like to measure this properly. Since nobody has counted, we would like to. If you redo puzzles, email info@premiumpuzzles.com.au and tell us which ones, how long you leave them, and whether the second build was what you expected. We will update this page when there are enough answers to be worth printing.
Our own research found that a good puzzle design does not wear out with age. These are the titles that sold out and were bought in again, back on a shelf in Sydney.
Yes. Puzzlers split into two broad camps, those who build a puzzle once and pass it on, and those who keep favourites to rebuild. Speed puzzlers repeat the same puzzle deliberately as training. We could not find a survey that measures how common rebuilding is, so anyone quoting a percentage is guessing.
Usually a little, and less than people expect after a long gap. Work on relearning going back to Hermann Ebbinghaus in 1885 shows that material you can no longer recall is still quicker to learn a second time. But the pieces come out of the box in a new order every time, so you cannot simply repeat your first build, and the sections that were hard because of the picture, such as sky, water or foliage, are hard again for the same reason.
There is no researched number. Our suggestion is to wait until you can no longer picture the image in any detail, which for most people is a year or more. Research on repeat experiences shows enjoyment recovers with time and with variety in between, so the puzzles you do in the gap are part of what makes the rebuild feel fresh.
It is closer to a film than a book, and in our view closer still to replaying a piece of music or walking a track you know. A book or a film is identical every time and you receive it. A jigsaw has the same picture but a different build each time, and you are the one doing it. It also has no ending to spoil, because the finished picture is printed on the box.
Nobody has tested a repeat build against a new one, so we cannot say. The main study of jigsaw puzzling and cognition, led by Patrick Fissler in 2018, linked long-term puzzling experience to visuospatial ability and found puzzling draws on several cognitive skills at once. A rebuild still involves sorting, rotating and fitting every piece, so there is no reason to think it stops counting.
Detailed ones. The research on repeat experiences found the pleasant surprise of a second pass depends on how complex the thing is, because complexity is what leaves details undiscovered the first time. Busy illustrated scenes, collages, fine art and large piece counts reward a rebuild. A puzzle built around a surprise, such as a Wasgij where the box does not show the picture you build, gives up that surprise after the first time.
There are four kinds of puzzler. Most people know which they are within two questions.
Seven questions, about two minutes. You get your type, the range that actually suits it, and the shadow: the thing your type gets wrong. That last part is the one people tell me is uncomfortably accurate.
Find out what you areNo charge, no catch. It takes longer to read this paragraph than to answer the first question.
Nobody has written about this one yet. If you have built it, tell us how you found it. We read every comment.
Plenty of puzzlers will pass on a picture they like because it is taller than it...
Ask a room of puzzlers whether random cut is harder and half will say yes and...
Last week I wrote about giving up on a puzzle. Then I quit that one, started...
Thanks for subscribing!
This email has been registered!